The article is about Cantor Fitzgerald, a trading company that occupied the 101st to 105th floors of the north tower of the World Trade center. Perhaps no other company suffered as great a loss as they had, with 658 of the 960 NYC employees perishing that day...all who happened to be in the office at the time. One cannot imagine such decimation of a company's workforce. The only reason Cantor Fitzgerald's CEO Howard Lutnick is alive is because he was bringing his son to his first day of kindergarten. He was walking to the office when the plane struck the north tower.
What I find especially compelling about this story is what Cantor Fitzgerald did in the following weeks and years. As a commitment to the employees who were lost, the company dedicated 25% of its profits for five years following that event to supporting the families of those employees...to the tune of $180 million! The company also paid for the health care for those families for 10 years. On top of all that, the profits for the day on each September 11th each year were given to good causes.
It is in the midst of tragedy that people reveal what they are made of. Mr. Lutnick's comment couldn't sum it up any better: "I didn't think there was a choice. Either we take care of our friends' families or I'm not a human being."
Having visited NYC on a couple of occasions and our son David now living and working there, I have developed a deeper appreciation for the uniqueness of that city. This story reinforces that appreciation. Below are a couple of photos taken in 2010 during one of those visits.